Prihoda products will be showcased at The Big 5 Saudi 2020 by exhibitor and distributor Ithmaar Energy Trading Est. We've spoken with Lara Chalabi, Marketing Director at Prihoda Arab Peninsula about their participation at the event.

Meet Prihoda, Chzech manufactures of textile ducting and diffusers. Founded in 1994, the company now exports products to all continents and more than 70 countries, making them one of the largest manufacturers of these products in the world. So, what's in store for Saudi Arabia?

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Q: Why did you decide to participate in The Big 5 Saudi?

A: The Big 5 Saudi is a perfect opportunity to showcase our brand, boost our business’ image, gain media (and social media) exposure and increase brand awareness. The expo will give us the chance to meet and connect with prospective customers and strengthen our relationships with existing customers.


Q: What products/services will you be showcasing at the event?

A: Prihoda Tailor-Made Fabric Duct & Diffusers:

·         Textile Duct & Diffuser

·         Prihoda Tailor-made solutions

·         Prihoda Art technology

·         Prihoda innovations and improvements


Q: Why is it important for you to do business in the region?

A: Saudi Arabia is one of the most populous and wealthiest nations in the Middle East. The multiple growing sectors in the region will open new challenges and promising high returns for all investors. Saudi Arabia is a huge nearby market with a high spending force.


Q: What is unique about the Saudi construction industry compared to other regions?

A: Saudi Arabia has launched Vision 2030, an eager development program that predicts significant open doors for foreign investors. The new strategy and developments, as well as the positive fundamentals of the Saudi economy, set an exceptional opportunity for the investors, willing to grow their assets and to succeed worldwide.


Q: Is there something you are really looking forward to in the pipeline?

A: We look forward to raising Prihoda brand awareness among consultants, contractors and end users at The Big 5 Saudi, to generate lucrative, highly targeted business leads, and to develop and strength our brand.

Discover more about Prihoda products at The Big 5 Saudi 2020 - stand E79.

Register for free to attend Saudi's premier construction show from 8-11 March, Jeddah Centre for Forums & Events at this LINK.



About The Big 5 Saudi

Connecting the construction industry in Saudi Arabia

28 - 31 March 2022 - Riyadh International Convention and Exhibition Center.

Celebrating the 10th anniversary of The Big 5 Saudi - the Kingdom's leading construction event

Expected to attract 14,000+ visitors, the 10th edition of The Big 5 Saudi brings under one roof over 300 manufacturers of construction products from around the world. 

An ideal platform for construction industry professionals to network, secure qualified leads and close business deals, The Big 5 Saudi 2022 displays the latest innovations across dedicated product sectors.

The event also offers CPD (Continuing Professional Development) certified workshops, which are free to attend and delivered by renowned industry experts. 

To learn more about the event, visit

About dmg events 

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit